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This web site chelseafestival.org.uk states the following, "Helping Keep The Chelsea Community Local." Our analyzers noticed that the website also stated " Mon August 17, 2015." The Website also said " Builders and Maintenance - 0. Churches and Religion - 0. Cleaning and Environmental - 0. Electrical and Safety - 0. Government and Political - 0. Plumbing and Drainage - 2. Roofing and Tiling - 0. Schools and Education - 0. A man is shot in the leg and 13 people are arrested following an afternoon shooting in Dalston." The website's header had Chelsea as the most important optimized keyword. It is followed by sw3, community, and local which isn't as highly ranked as Chelsea. The next words chelseafestival.org.uk used was news. events was included but might not be understood by search crawlers.